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Design Thinking Workshop

Advantages and objectives

Our Design Thinking masterclass is designed to equip professionals with the tools and skills needed to navigate and solve the complex challenges of user-centered innovation. Inspired by the pioneering practices of IDEO and enriched by the proven methodologies of Stanford University, notably those developed at its renowned d.school, this training program integrates a deep understanding of user needs into the process of creating innovative solutions.

The course focuses on the practical application of Design Thinking in a variety of professional contexts. Participants will be guided by experts who apply these methodologies in their own projects. The interactive workshops, alternating between theoretical presentations, practical exercises and debriefings, provide a comprehensive understanding of the different stages of Design Thinking, from empathy to prototyping and testing.

This course is ideal for those who want to reinvent their approach to innovation. It provides the tools to develop solutions that precisely match customers’ needs. At the end of the course, participants will be able to lead innovative initiatives aligned with their company’s strategies. They will learn how to create sustainable solutions, using a systematic, well-structured approach.

Course content

  • Introducing Design Thinking
  • What problem does Design Thinking address?
  • Design Thinking application contexts
  • The Design Thinking process
  • Empathy stage objectives
  • Presentation of tools for the empathy stage
  • Techniques for collecting and analyzing data
  • Practical exercise
  • Debrief
  • Objectives of the problem definition stage
  • Tools for the problem definition stage
  • Stakeholder analysis
  • Problem statement formulations
  • Exercise cases
  • Debrief
  • Objectives of the ideation and design stage
  • Presentation of tools for the ideation and design stage
  • Visualizing and communicating concepts
  • Problem statement formulations
  • Exercise cases
  • Debrief
  • Objectives of the prototyping, testing and/or realization stage
  • Tools for the prototyping stage
  • Choice of prototype types
  • Exercise cases
  • Debrief
  • Roadmapping objectives
  • Presentation of roadmapping tools
  • Prioritization of hypotheses to be validated
  • Identifying an MVP
  • Organizing a product backlog
  • Exercise cases
  • Debrief
  • Testing and validation objectives
  • Presentation of test and validation tools
  • Exercise cases
  • Debrief
  • How to create the framework for Design Thinking
  • Implementation challenges
  • Space organization
  • 5 reasons why
  • Acceptance tests/ evaluation criteria / indicators
  • Affinity mapping
  • Blue Ocean Strategy Analysis
  • Brainstorming
  • Business Model Canvas
  • Card sorting
  • Empathy map
  • Interviews/observation
  • Ishikawa
  • Journal study
  • Kano model
  • Lean Canvas
  • Personas
  • Prioritization
  • Problem framing
  • Product backlog management
  • Product Concept Board
  • Root cause analysis
  • SCAMPER
  • Seven Thinking Hats
  • Storyboarding
  • SWOT analysis
  • Test Card
  • Value Proposition Canvas
  • Wireframing
  • etc.

Programme

  • Course objectives and organization
  • Introduction to Design Thinking
  • The Design Thinking process
  • Empathy
  • Problem definition
  • Ideation and design
  • Roadmapping
  • Testing / validation
  • Organizational considerations