Design Thinking Workshop

Design Thinking is a problem-solving approach that tackles the complex challenges facing businesses today. By placing users’ real needs at the heart of the development process, this approach aims to produce solutions that are not only useful and usable, but also desirable and sustainable for customers.

This masterclass offers an immersion in Design Thinking, with a particular focus on the concrete application of its principles in a variety of professional contexts. Participants will acquire the skills needed to implement this powerful method in their projects, stimulating innovation within their organization.


Réf SGBA41
Durée 2 jours
Prix 1'750.00 CHF TTC

du 17.10.2024 au 18.10.2024
Détail des horaires
Open for Registration IconSession ouverte
Genève / Lausanne

Advantages and objectives

Our Design Thinking masterclass is designed to equip professionals with the tools and skills needed to navigate and solve the complex challenges of user-centered innovation. Inspired byIDEO ‘s pioneering practices and enriched by the proven methodologies of Stanford University, notably those developed at its renowned, this training program integrates a deep understanding of user needs into the process of creating innovative solutions.

The course focuses on the practical application of Design Thinking in a variety of professional contexts. Participants will be guided by experts who apply these methodologies in their own projects. The interactive workshops, alternating between theoretical presentations, practical exercises and debriefings, provide a comprehensive understanding of the different stages of Design Thinking, from empathy to prototyping and testing.

This course is ideal for those who want to reinvent their approach to innovation. It provides the tools to develop solutions that precisely match customers’ needs. At the end of the course, participants will be able to lead innovative initiatives aligned with their company’s strategies. They will learn how to create sustainable solutions, using a systematic, well-structured approach.

Course content

Introduction to Design Thinking
  • Introducing Design Thinking
  • What problem does Design Thinking address?
  • Design Thinking application contexts
  • The Design Thinking process
The empathy stage
  • Empathy stage objectives
  • Presentation of tools for the emphatic stage
  • Techniques for collecting and analyzing data
  • Practical exercise
  • Debrief
The problem definition stage
  • Objectives of the problem definition stage
  • Tools for the problem definition stage
  • Stakeholder analysis
  • Problem statement formulations
  • Exercise cases
  • Debrief
The ideation and design stage
  • Objectives of the ideation and design stage
  • Presentation of tools for the ideation and design stage
  • Visualizing and communicating concepts
  • Problem statement formulations
  • Exercise cases
  • Debrief
The prototyping or solution development stage
  • Objectives of the prototyping, testing and/or realization stage
  • Tools for the prototyping stage
  • Choice of prototype types
  • Exercise cases
  • Debrief
Time projection – prioritization and planning
  • Roadmapping objectives
  • Presentation of roadmapping tools
  • Prioritization of hypotheses to be validated
  • Identifying an MVP
  • Organizing a product backlog
  • Exercise cases
  • Debrief
The verification and validation stage
  • Testing and validation objectives
  • Presentation of test and validation tools
  • Exercise cases
  • Debrief
Organizational considerations
  • How to create the framework for Design Thinking
  • Implementation challenges
  • Space organization

Here is an extract of the techniques presented and most of those used during the course

  • 5 reasons why
  • Acceptance tests/ evaluation criteria / indicators
  • Affinity mapping
  • Blue Ocean Strategy Analysis
  • Brainstorming
  • Business Model Canvas
  • Card sorting
  • Empathy map
  • Interviews/observation
  • Ishikawa
  • Journal study
  • Kano model
  • Lean Canvas
  • Personas
  • Prioritization
  • Problem framing
  • Product backlog management
  • Product Concept Board
  • Root cause analysis
  • Seven Thinking Hats
  • Storyboarding
  • SWOT analysis
  • Test Card
  • Value Proposition Canvas
  • Wirefaming
  • etc.
Le processus du Design Thinking - Illustration


  • Course objectives and organization
  • Introduction to Design Thinking
  • The Design Thinking process
  • Empathy
  • Problem definition
  • Ideation and design
  • Roadmapping
  • Testing / validation
  • Organizational considerations
Target audience

This Design Thinking course is aimed at a wide range of professionals seeking to integrate innovative practices into their work, including managers, project managers, designers, developers, entrepreneurs and innovators, marketing professionals, product managers, human resources managers and consultants.


There are no prerequisites. Analytical, abstract and design skills are a plus.

Included in the course
  • Full-color workbook

    Smart Gecko AG

    +41 22 570 09 31 (fr)
    +41 55 505 27 60 (de/en)