Design Thinking Workshop

Design Thinking is a problem-solving approach that tackles the complex challenges facing businesses today. By placing users’ real needs at the heart of the development process, this approach aims to produce solutions that are not only useful and usable, but also desirable and sustainable for customers.

Our Design Thinking masterclass is designed to equip professionals with the tools and skills needed to navigate and solve the complex challenges of user-centered innovation. Inspired byIDEO ‘s pioneering practices and enriched by the proven methodologies of Stanford University, notably those developed at its renowned d.school, this training program integrates a deep understanding of user needs into the process of creating innovative solutions.

The course focuses on the practical application of Design Thinking in a variety of professional contexts. Participants will be guided by experts who apply these methodologies in their own projects. The interactive workshops, alternating between theoretical presentations, practical exercises and debriefings, provide a comprehensive understanding of the different stages of Design Thinking, from empathy to prototyping and testing.

This course is ideal for those who want to reinvent their approach to innovation. It provides the tools to develop solutions that precisely match customers’ needs. At the end of the course, participants will be able to lead innovative initiatives aligned with their company’s strategies. They will learn how to create sustainable solutions, using a systematic, well-structured approach.